Research by Performance Marketing World suggests that 84% of millennials don’t trust conventional advertising but trust online reviews. Thus, the way forward for marketing is to integrate reviews into this approach.
One can develop trust and credibility in their design business by efficiently utilizing customer reviews as a part of the marketing mix for the brand.
Additionally, you can choose to buy Google 5 star reviews and increase the positive online chatter about your design business.
In this blog, we will take you through strategies for including reviews in your marketing mix, enhancing your marketing techniques, and some best practices to follow through your online journey.
How Can You Market Your Design Business Using Reviews?
Here are some strategies that can help you in marketing your design business with the help of online reviews:
- Showcase Reviews on Your Portfolio Page
The portfolio page of your design business is viewed by all your potential customers and can be a great place to showcase customer reviews to foster more trust from the onlookers.
- Create a ‘Client Stories’ Section on Your Website.
Build a separate page dedicated to client stories and testimonies on your website and highlight all the reviews on this page.
This will not only ensure that future customers can easily read reviews but will also inspire more people to share their stories.
- Integrate reviews into your email marketing campaigns.
Email marketing is the latent but one of the most effective tools for marketing your design business.
Make sure that you showcase client reviews in the emails you send out, as this will allow the reader to take a glance at the public opinion of your brand.
- Use client reviews as social media content.
In addition to emails, use your social media accounts and promote reviews as a part of your marketing strategy.
You can choose to create a separate highlight dedicated to reviews on platforms like Instagram and Facebook to ensure easy viewing of these comments.
- Add reviews to your proposals and presentations.
When you go for client presentations and proposal meetings, ensure that these testimonies are made a part of your pitches.
This will allow your work to speak for you and will attract more clients without putting in the extra effort of persuading them to trust your brand.
- Use video testimonials for maximum impact.
Today’s world has a very short attention span, so maximize the chances of marketing your design business by creating video testimonies of your satisfied clients. This will both engage and encourage your potential clients to interact with your business.
- Optimize Your Google My Business Profile with Reviews
Do not forget to optimize your Google My Business profile, as it directly affects your online visibility. One easy way to do so is by constantly encouraging new reviews on your profile.
Enhancing Your Marketing Strategy with Reviews
The following are some reasons and strategies that enhance your marketing technique and bring it in line with your reviews:
- Use reviews to boost SEO and online visibility.
Platforms like Google Reviews are directly linked to Google SERP and Google Maps. Thus, by making reviews a part of your marketing strategy and gaining more reviews, you can improve your online visibility.
Additionally, it will also result in enhancing your profile rating, leading to higher search ranking, and making more people discover your design business.
- Build Trust Through Consistent Review Sharing
As you share client reviews across various platforms, from your site to social media accounts, this strategy helps create a snowball effect on your reviews.
More and more people will see how much you care for their feedback and will be inspired to share their opinions. Over time, this will build an online community that trusts your design business.
- Incorporate reviews into paid advertising campaigns.
You should also include customer reviews in your paid advertisement campaigns, as these have more reach than your regular posts.
When a wider target audience can read your client reviews, they are more willing to trust and engage with your design business.
- Feature Client Reviews in Networking and Referral Programs
In addition to all this, you can use reviews in your networking circuits and referral programs. These circles are filled with intentional audiences and potential customers.
By sharing your brand review here, you can connect with the right people and amplify your brand image in front of them.
Best Practices for Using Reviews in Your Marketing
Before you move ahead and start using all these marketing strategies, there are some best practices that you must always keep in mind while driving more reviews and customers for your design business.
- Always Request Permission Before Sharing Reviews
Make sure that you have informed and asked for permission from your clients before you share their reviews as a part of your marketing material, as this will save you from any conflict of interest in the future.
- Use a Variety of Review Types
Do not just share the positive reviews, as that could make it look fake or overly persuasive. Rather share a variety of negative, positive, and neutral reviews to look like an authentic design business.
- Respond to Reviews to Show Engagement
It is extremely necessary to respond to reviews, as this not only reassures your clients that you care for their opinions but also helps boost your online engagement rates.
- Regularly update and refresh testimonials.
A profile that is up-to-date and current usually attracts more clients, so make sure that the reviews you share are new and talk about the different developments you have made over time.
Conclusion
Being in the competitive business of designing, you need all the marketing support you can get from external digital sources. In this scenario, reviews act as a testament to your genuineness and quality of service.
However, using them in your marketing strategy can be difficult, so ensure that you share your reviews on the website, on social media, and in referral programs to engage new audiences.
Additionally, you can buy Trustpilot reviews and increase the overall positive sentiment towards your brand. Do not forget to leverage reviews by incorporating them in paid ads and using them for SEO visibility.
Follow the best practices along with these tips to make your design business shine in front of all your competitors.
